Lucky Charms

Lucky Charms cereal debuted in 1964 with oat pieces in shapes of bells, fish, arrowheads, clovers and X’s and green clovers, pink hearts, orange stars and yellow moons marshmallows.

The cereal was created by product developer John Holahan. He developed the original prototype based on Cheerios cereal pieces and chopped up pieces of his favorite candy – Circus Peanuts.

Lucky the Leprechaun debuted in 1964 with one of the most expensive advertising roll-outs to that date featuring full color ads in Sunday comics and comic books plus animated ads featuring the charmin’ leprechaun.

In 1967, a kiss of sugar frosting was added to the oat pieces.

In 1983, purple horseshoes were added.