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Luvleen Sidhu Co-founder and chief executive officer, BankMobile Luvleen Sidhu co-founded BankMobile with a fully digital customer experience and multiple-partner "bank-as-a-service" distribution model. It has since become one of America's largest and fastest-growing mobile-first banks. BankMobile's disruptive business model earned recognition from LendIt Fintech, which named BankMobile the Most Innovative Bank in 2019. Sidhu was named Fintech Woman of the Year in 2019. She made her case for changing the way banks do business in a book she co-authored, Why Can't Banks Be as Easy as Uber? The book landed her among Amazon's top 100 authors in business and money within 24 hours of its publication. Through the BankMobile Foundation, Sidhu funds budding entrepreneurs and organizations promoting financial literacy.