MTS (network provider)

MTS is the leading telecommunications group in Russia and the CIS. We provide a range of mobile and fixed-line communications-based services to satisfy today’s increasingly digital lifestyle. We serve over 80 million mobile subscribers in Russia, Armenia and Belarus, and about 9 million customers of fixed-line services, including fixed voice, broadband internet, and pay-TV in Russia.

MTS Brand

Our brand is one of our most critical assets, signifying a level of quality and service that our customers know and trust. In 2019, MTS was recognized as the most valuable TMT brand in Russia by Brand Finance.

As the company’s portfolio transforms beyond storefronts and SIM cards, our brand must keep pace. Our current branding was launched in 2019, evolving toward a more dynamic and modern style that can fluidly integrate into digital user interfaces and rich marketing imagery. It also provides an overarching framework for products and services beyond connectivity, such as in fintech and entertainment.

As the most prominent public symbol of the company, our brand is a reflection of the loyalty of our customers, the pride of our employees, and MTS’s continuing reputation as Russia’s leading telecommunications and digital services provider.