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The newest history of the company begins with a meeting of people passionate about business and fashion. Galina Sintsova, Mikhail Urzhumtsev and David Kellermann met in the 90s in St. Petersburg at the Pervomayskaya Zarya factory. This fateful meeting in many ways had an incredible impact on the market as a whole.
The reboot of Pervomaiskaya Dawn in 2005 opened a new name for Russia in the fashion industry, which has become the largest company and a leading player in the Russian and CIS market, offering a high-quality product and service to its customers. This is how Melon Fashion Group appeared.
36% of Melon Fashion Group is owned by the Swedish investment company Eastnine[sv], another 11% is owned by East Capital[sv], 40% is controlled by the chairman of the board of directors David Kellermann, 6% by the CEO Mikhail Urzhumtsev.
