Metaverse Advertisement DAO (MAD)

Metaverse Advertisement DAO (MAD)

Metaverse Advertisement DAO (MAD) is a decentralized autonomous organization

dedicated to exploring the best paths to monetization in the metaverse. It aims

to facilitate collaborations between virtual landowners and builders by enabling

these virtual properties to generate yields via advertisements.

Through MAD, brands can gain publicity through advertisements in the metaverse; landowners can earn profit while retaining their land ownership; builders

can utilize virtual assets without the upfront capital commitments. MAD is a value

exchange platform for virtual world landowners, players, and commercial companies alike, optimizing the utility of community-owned assets while sharing profit with DAO members.

Our Vision

MAD aims to promote metaverse finance (MetaFi) by connecting Web3 native users with real-world businesses and individuals, as we firmly believe in the potential of the virtual economy. MAD’s goal is to expand MAD advertising estates to at least 2$ of each metaverse space to reach the ideal advertising effect. In this way, MAD can encourage current metaverse players to explore and seize economic opportunities in the metaverse, while also introducing more real-world users to the metaverse. Starting from advertising, MAD will expand into different revenue-generating opportunities in the metaverse and become the go-to DAO for virtual asset owners and builders.

Business Thesis

The primary revenue of the DAO will come from leveraging MAD-managed NFT lands either directly or indirectly to businesses looking for exposure in the metaverse.

Land Leasing

In MAD, land providers can delegate nft lands in any metaverse world to the DAO and earn rewards. Users can view current yield, harvest their yield, or even redeem their estate anytime on our website.

Auction

Unlike other land leasing services in the metaverse, MAD implements a bundling strategy: all land estates are batched together as a single combined bid to achieve maximum exposure. As MAD batches chunks of lands together, advertisement rights are auctioned. The bundling strategy is ideal for both land owners and advertisers: with a collection of land owners, the value of parcels will increase and the larger land can be put into greater use; for the advertisers, with larger and more land parcels, they will gain more exposures for their business. Auctions are held once per epoch and a single epoch is 24 hours. As with all things in MAD, this is subject to revision by the community through DAO governance.

Some possible new auction mechanisms are as follows:

• Continuous Auction

Epochs are replaced by an auction stream and the highest bidder will automatically be given advertising rights at any time. This auction type is introduced by Superfluid Finance. Each participant would need to initiate a bidding stream to the auction contract. If the stream is accepted then that user has to keep the stream running for certain amount of time. Continuous auction will benefit advertisers who want to put on their ads immediately but might encounter platform limitations.

• Multichain

The auction workflow can function separately from the delegation workflow, giving it the flexibility to run on non-native blockchain networks and giving users the freedom to choose what network and cryptocurrency they use to bid. Such flexibility improves user experience for the bidders and more importantly makes us compatible with more metaverse layers.

Reward Claiming

Of the winning auction bid, 10%$ go to DAO treasury and the rest go to land providers. The portion for the land providers will be distributed based on estate size, lease length, location, and traffic volume. The reward distribution can be further revised via DAO governance as MAD allows the community to initiate and vote on proposals.

Ads Booster

Most metaverse DAOs build easier metaverse gateways to accelerate the circulation of virtual assets and MAD achieves this by allowing users to benefit from their unused land assets. In addition, it also facilitates other new markets within the metaverse economy such as real estate, marketing, gaming, etc. MAD will draw support from all metaverse resource service promoters to jointly conduct operational events, curate, check-in, and customize wearables in the metaverse. Granted, the metaverse user flow is not comparable to that of traditional social media, thus MAD will also work with KOLs to produce relevant content on mainstream social media platforms such as Twitter, TikTok, and YouTube, driving the demand of ad purchasers in the real world. MAD provides advertisers with a new feature called “Ads Booster” which promotes their business in the metaverse as well as traditional platforms.

The DAO

Early Structure

MAD aims to establish a decentralized organization that gathers people with different skillsets and assets to collectively explore the advertising and marketing opportunities inside the metaverse. To achieve this goal and better build the economic system inside different metaverse spaces, MAD wants to unite land owners, metaverse builders, and researchers by creating the following subDAOs. SubDAO members can write proposals in their relative fields to access MAD treasury.

Landowners DAO

Land owners are encouraged to stake their metaverse lands on MAD. Land holders can claim advertising revenue depending on estate size (land parcel amount), staked period, and traffic volume.

Current Builds by BuildersDAO

Builders DAO

Builders in BuilderDAO will be responsible for billboard design and head quarter design for MAD. Apart from this, BuilderDAO can work on more advertising projects; Builders can write up proposals to MAD with detailed information of the building project, design, time line and budget.

Analysts DAO

Researchers in AnalystDAO are responsible for virtual world, land and asset analysis. Researchers can provide researches on new metaverse space that MAD can possibly expand to, come up with an algorithm in the metaverse as a reference for land and asset trading. Researchers can draw up proposals and quality research articles to gain rewards.

MAD aims to promote metaverse finance (MetaFi) by connecting Web3 native users with real-world businesses and individuals, as we firmly believe in the potential of the virtual economy. MAD’s goal is to expand MAD advertising estates to at least 2$ of each metaverse space to reach the ideal advertising effect. In this way, MAD can encourage current metaverse players to explore and seize economic opportunities in the metaverse, while also introducing more real-world users to the metaverse. Starting from advertising, MAD will expand into different revenue-generating opportunities in the metaverse and become the go-to DAO for virtual asset owners and builders.