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This is Multiplan's guiding mission. Its success is linked directly to the entrepreneurial path taken by José Isaac Peres, its founder and principal shareholder. In 1963, he started Veplan Imobiliária Ltda., a real estate development and sales promotion company. Three years later, he inaugurated the Cidade do Rio de Janeiro building in downtown Rio, which was a true breakthrough project at the time, fully sold out in just in two days.
In 1971, when Veplan already was one of the largest real estate developers in the country, Peres issued the company's first IPO on the Rio de Janeiro Stock Exchange. Later, he merged Veplan with H.C. Cordeiro Guerra, resulting in Veplan-Residência, and continued chalking up successes. A highlight of the period was construction of Shopping Ibirapuera, launched in 1973 and inaugurated in 1975 in São Paulo — Peres’ first experience in the field of shopping malls. In 1974, he sold his interest in Veplan-Residência to its partners and created Multiplan.
