Person attributes
Fedorov Mikhail Albertovich: Vice Prime Minister, Minister of Digital Transformation of Ukraine
Fedorov Mikhail Albertovich is a SMM specialist, in Zelensky's team he was responsible for the digital direction, and in the new Cabinet of Ministers he took the position of Deputy Prime Minister - Minister of Digital Transformation of Ukraine, becoming the youngest minister. He started in the government of Goncharuk, but continued in the government of Shmyhal.
Mikhail Albertovich Fedorov was born on January 21, 1991 in the city of Vasilyevka, Zaporozhye region.
After graduating from school, Mikhail Fedorov entered the Faculty of Sociology and Management of the Zaporozhye National University. In 2012, as a fourth-year student, Mikhail was elected student mayor of Zaporozhye.
In early 2017, Mikhail Fedorov became a father. Anastasia gave birth to a daughter, Maria.
Mikhail worked as an operations director at the Super People educational media platform.
In May 2013, Fedorov founded his own digital agency SMMSTUDIO in Zaporozhye. His company of forty people is dedicated to increasing sales through advertising on social networks such as Facebook and Instagram.
One of the studio's clients was "Kvartal-Concert". Fedorov and "kvartalovtsy" have created a common project, which should see the light in the near future.
In December 2018, Mikhail Fedorov joined the campaign headquarters of presidential candidate Volodymyr Zelensky. He headed the digital direction of the Ze Team.
Mikhail's duties included building an Internet pool in social networks, instant messengers and YouTube channels that were focused on supporting Volodymyr Zelensky.
After the inauguration, the president appointed Fedorov as his freelance digital adviser. Mikhail is also engaged in the digitalization of the Servant of the People party.
Mykhailo managed to become not even a people's deputy, but Vice Prime Minister - Minister of Digital Transformation of Ukraine in the new government of Oleksiy Honcharuk
On March 4, 2020, the Verkhovna Rada voted for the resignation of Oleksiy Honcharuk from the post of prime minister, which led to the resignation of the entire government. On the same day, the Verkhovna Rada approved the new composition of the Cabinet of Ministers, Mikhail Fedorov was again appointed Vice Prime Minister - Minister of Digital Transformation of Ukraine in the government of Denys Shmyhal.
As minister, Mikhail Fedorov is engaged in the digitalization of all public services. He promised that by 2024 they would all be transferred online. To do this, the Ministry created a special platform "Diya". It has many branches, such as "Diya for Business" or "Diya. Digital Education".
In 2020, Mikhail Fedorov, as a young visionary, entered the Forbes 30 under 30 rating. Mikhail often organizes various conferences and meetings where he talks about the achievements and plans of the Ministry of Digital Transformation.
Mikhail Fedorov in September 2021 became the only minister in the Cabinet of Ministers against whom there were no claims in the Verkhovna Rada.
About his work in the campaign headquarters
According to Mikhail Fedorov, Zelensky's campaign, compared to other candidates, was budgetary. Approximately a quarter of a million dollars was allocated for digitalization .
The largest item of expenditure was targeted advertising, which briefly described the entire program of candidate Zelensky. In addition to Facebook and Instagram, the money went to advertising on YouTube and search advertising on Google.
On the use of bots in the election campaign
During the presidential campaign, according to Fedorov, three bot farms worked against the Zelensky team: from Ukraine, Turkey and Russia. Fedorov himself admits that his team did not use bots.
As the digital specialist notes, during his work not a single negative page was created, there were no black PR companies. Mikhail said that if someone can prove that Zelensky used bots in the campaign, then he agrees to leave his job forever.
Fedorov also spoke about Zelensky's anti-advertising. He said that it was impossible to fight against her. But you can force its creators to fork out. After all, every click on such anti-advertising inflicts losses on Zelensky's opponents . Therefore, Mikhail Fedorov urged to click on it as often as possible.
The success of Zelensky's digital company
As the specialist in computerization notes, a social mission was invented - the involvement of young people and the development of a political culture in them.
Thanks to the digitization of data, the habitually long process of recruiting volunteers as election observers has been accelerated.
System and point communication was created for different formats and different users. For greater accessibility, the process of working from the inside was shown.
About the “state in a smartphone”
The presidential adviser notes that the most important goal in his work is to identify ways and mechanisms to accelerate the implementation of the “state in a smartphone” project.
He plans to create a technologically advanced and user-friendly e-government.
To do this, he wants to implement the idea of a “single window”. It will give citizens one web address where all available services will be collected. For ease of use, it is planned to create a unified authorization and identification system.
According to Mikhail, Ukrainians will be able to find the data they need in the national catalog of services with just two clicks on the site . Citizens log in once and enter their data once, which will not be lost.
The presidential adviser plans to make it possible to hold elections and a referendum using a mobile phone.
On May 28, a program for startups and original ideas called Lift was launched in beta. On the site, you can leave your own resume and share the idea of your startup.
In less than a day, almost half a thousand ideas were sent to the site. Mikhail Fedorov said that the portal was created with the help of volunteers and no budget money was spent on its launch.
In his opinion, it would be ideal if Lift becomes a state personnel reserve, and projects will be on the balance of the state in the future.
