Noise

Noise is an Indian wearables devices company offering smartwatches, Bluetooth earphones, wireless earbuds, smart rings, and accessories. The company reached the top five wearable producers and sellers in 2022, becoming the largest wearable watch brand from India. The company works to manufacture its products in India, keeping its production local to its home country, and has shipped over 1 million smartwatches made in India.

Noise was founded in 2014 by cousins Amit Khatri and CEO Gaurav Khatri. Amit brought previous experience from global fashion brands and his own design product house while Gaurav brought his experience as an airline pilot to founding Noise, which began selling mobile accessories and cases. The company was bootstrapped from its founding but found profitability in its market sector early, before Gaurav and Amit decided to wade into wireless sound products while building out the Noise brand. Following success in the smart speaker segment and wireless audio products, the company waded into smartwatches and wearables, which has continued the company's growth.

Noise offers a series of smartwatches that can be connected through Bluetooth to a wearer's smartphone and to their smart assistant. These watches offer a series of styles, screen types, and features to fit a person's needs and preferences. The watches offer activity tracking for users, including for various fitness regimes, and some watches come with built-in GPS to help users track their runs or walks.

Noise's wireless earbuds offer users a variety of styles and capabilities, from general music listening to earbuds developed specifically for taking and making phone calls, and others for playing video games. The earbuds are developed to be true wireless, capable of connecting to Bluetooth-enabled devices with various smart features. They include a charging case and come in various styles and with various audio modes.

Noise's Luna Ring is the company's first wearable ring developed to be an all-day lifestyle and fitness tracker measuring biometric signals from the wearer's finger. The ring is intended to offer an analysis of key body metrics and make personalized suggestions for wearers. The ring is designed with a high-strength titanium body and hypoallergenic interior shell, along with various sensors to detect the wearer's various activities.