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The channel was launched on July 15, 1998. At first, it was broadcast only in Kyiv, but since 1999, it has extended its range to six other regions of Ukraine. Starting in 2000, the channel has been received in more than 17 major cities. Novyi Kanal has been transmitted by satellite since December 20, 2000.
In 2002, Novyi Kanal was third in Ukrainian television ratings after Inter and 1+1. However, the channel's ratings have steadily decreased in recent years: 10.11% in 2004, 9.1% in 2005, 8.5% in 2006, and in 2007, only 7.42%.
Novyi Kanal broadcasts in Sevastopol ended on March 9, 2014 at 14:30 o'clock East European time due to the 2014 Crimean crisis.
In 1999-2004 the channel was headed by Oleksandr Tkachenko. In 2005-2012 the Novyi was run by Iryna Lysenko. The channel was managed by Vladimir Lokotko since May 2012, in 2019 Alexey Gladushevsky became General Director.
Many prominent journalists have worked at the channel since its inception, including Andriy Kulykov, Andriy Shevchenko, Hanna Homonai, Lidiya Taran, and Sviatoslav Tseholko.
