Funding Round attributes
Odeeo, an Israel-based in-game advertising startup, has raised $5 million in a funding round aimed at accelerating its global expansion. The funding round was led by Atinum Investments, Play Ventures and Anton Gauffin. The company specializes in non-intrusive audio ads integrated into mobile games, allowing developers to monetize their platforms without disrupting the player experience. The newly raised funds will be used to scale Odeeo's platform, enhance its technology, and expand its presence in international markets. With the growing demand for innovative, seamless in-game advertising, this investment marks a significant step in Odeeo's journey toward becoming a global player in the gaming ad space.
The CEO of Odeeo expressed optimism about the company’s future, emphasizing that the funding will allow Odeeo to improve its offering and reach more developers worldwide. This investment will enable them to innovate further and continue their focus on creating effective yet unobtrusive ad experiences that add value for both developers and advertisers.
In conclusion, the $5 million raised in this funding round is a major milestone for Odeeo as it aims to transform the in-game advertising industry. By expanding its global footprint and enhancing its technology, the company is well-positioned to play a key role in the evolving landscape of in-game audio advertising.
