Online to offline
Online-to-offline, also known as O2O, is a phrase used in digital marketing to describe systems encouraging customers in a digital environment to make purchases at physical stores.
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Online-to-offline, also known as O2O, is a phrase used in digital marketing to describe systems encouraging customers in a digital environment to make purchases at physical stores or businesses.
The phrase online-to-offline was coined to describe the physical flow of interactions between the online and physical worlds, mostly in retail and eCommerce, but has roots in brand marketing and shopper or point-of-sale marketing. For example, a consumer may see an online advertisement for a product they are interested in purchasing and may feel compelled to visit a physical store to complete the purchase of the product. The process can also work in reverse, where a product is seen in-store but then is purchased online due to a variety of reasons.
The initial use of O2O was an effort to leverage QR codes, but later changed to describe the aforementioned interactions.
Online-to-offline, also known as O2O, is a phrase used in digital marketing to describe systems encouraging customers in a digital environment to make purchases at physical stores or businesses.
The phrase online-to-offline was coined to describe the physical flow of interactions between the online and physical worlds, mostly in retail and eCommerce, but has roots in brand marketing and shopper or point-of-sale marketing. For example, a consumer may see an online advertisement for a product they are interested in purchasing and may feel compelled to visit a physical store to complete the purchase of the product. The process can also work in reverse, where a product is seen in-store but then is purchased online due to a variety of reasons.
Online to offline
Online-to-offline, also known as O2O, is a phrase used in digital marketing to describe systems encouraging customers in a digital environment to make purchases at physical stores.
Online-to-offline, also known as O2O, is a phrase used in digital marketing to describe systems encouraging customers in a digital environment to make purchases at physical stores or businesses.
The phrase online-to-offline was coined to describe the physical flow of interactions between the online and physical worlds, mostly in retail and eCommerce, but has roots in brand marketing and shopper or point-of-sale marketing. For example, a consumer may see an online advertisement for a product they are interested in purchasing and may feel compelled to visit a physical store to complete the purchase of the product. The process can also work in reverse, where a product is seen in-store but then is purchased online due to a variety of reasons.
The initial use of O2O was an effort to leverage QR codes but later changed to describe the aforementioned interactions.
Online to offline
Online-to-offline, also known as O2O, is a phrase used in digital marketing to describe systems encouraging customers in a digital environment to make purchases at physical stores.
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