Opus (cryptocurrency)

Opus Foundation is a blockchain startup that specializes in digital marketing. The company has developed a proprietary smart contract intended to connect publishers and advertisers in order to spread awareness about blockchain technology in marketing and make it accessible for all businesses. According to Opus, tests showed that the company's technology can outperform banner ads by up to 30% percent and reduce bot clicks by up to 95% percent. Opus stated that the main reason for the success of its solution is that advertisers get precise campaign targeting and publishers benefit from higher revenues from pre-sale impressions.

Opus promoted its platform and acquired new publishers and advertisers by providing them with a free dashboard along withand analytical tools. The Opus dashboard provides all necessarythe data required to make informed decisions regarding which advertisements would yield the highest profits in order to make informed decisions on which advertisements would be most profitable for advertising campaigns. Opus has also announced plans to develop their own blockchain-based technology called OPUX, which can be usedutilized as both an alternate form ofalternative currency, orand as a way to make Opus-based transactions quickerwith improved efficiency and more securesecurity.

Opus Foundation is a blockchain startup that specializes in digital marketing. The company has developed a proprietary smart contract intended to connect publishers and advertisers in order to spread awareness about blockchain technology in marketing and make it accessible for all businesses. According to Opus, tests showed that the company's technology can outperform banner ads by up to 30% and reduce bot clicks by up to 95%. Opus stated that the main reason for the success of its solution is that advertisers get precise campaign targeting and publishers benefit from higher revenues from pre-sale impressions.

Opus acquired new publishers and advertisers by providing them with a free dashboard along with analytical tools. The Opus dashboard provides all necessary data in order to make informed decisions on which advertisements would be most profitable for advertising campaigns. Opus has also announced plans to develop their own blockchain-based technology called OPUX, which can be used as both an alternate form of currency, or as a way to make Opus-based transactions quicker and more secure.