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Over is the developer of an augmented reality platform on the Ethereum blockchain, which makes it possible for users with a mobile device or smart glasses to interact with live augmented reality experiences in the real world. Over works to be a content browser for augmented reality experiences in which a user does not choose the content but submits the possible experiences based on geographic location. The AR experiences can range from static 3D content and interactive complex and like-real scenes that merge with the real world and engage the user to physical interaction with the real world.
The Over platform is based on three main layers: the OVRLand and ownership layer, the OVRLand and Mapping layer, and the Over SDK.
The OVRLands are created from a digital layer Over placed over the physical world made up of 300-meter squared hexagons that are mapped 1-to-1 with actual geographic locations. There are 1.6 trillion OVRLands covering the planet, each with specific coordinates and represented by a unique name made of three random words. OVRLands are tokenized spatial web domains, and each is represented by an NFT. OVRLand owners are able to decide what types of content can be shown in their geographic location.
Land mapping allows for the precise location of augmented reality assets to geographic layers and can be used to create a bridge between the physical and virtual worlds. The Over mapping community engages in a community-driven activity called map2earn, in which the mappers generate NFTs representing OVRMaps and OVRLands, with the OVRMaps representing digital assets freely exchangeable in the market.
With the company's SDK, builders are able to use the tool and connect 3D assets, experiences, and play-to-earn games to the spatial domains defined by OVRLands and mapped with Over Land Scanning. There are two versions of the publishing software: a no-coder web-builder and a more expressive Unity plugin.
In the Over Marketplace, users are able to purchase OVRLand NFTs using the OVR token. The OVRLands are NFTs that can be purchased through auction and act as land plots that the user can own. With each OVRLand opening at a $10 value and each OVR token having a floor purchasing power of $0.10, users need to have at least 100 OVR tokens regardless of market price in order to bid on an OVRLand.
The OVR token is a fungible token available through Over's IBCO and start at $0.7 per OVR. The price of each token is determined using a bonding curve, increasing as more tokens are bought, and the ICBO acts as both primary and secondary market in order to guarantee liquidity for token holders wishing to sell. OVR tokens can also be purchased on Uniswap, MXC, and Pancakeswap.