Pacoware

Pacoware was founded in 2017 and is based in South Korea. The company is focused on building children's toys to improve how they interact with technology without losing hands-on play. The company promotes its products in Korea and participates in toy fairs in Germany, Hong Kong, China, and Indonesia with plans to expand sales overseas. This expansion has included investments into distribution partners in the United States and Israel, with exports to Taiwan as well.

Example of one of Pacoware's AniBlock toys.

The company's first product, AniBlock, is developed to be a building block product capable of working with mobile applications. The goal of this product and other products in development is to help children grow their cognitive skills while offering engaging games that can be played with parents, teachers, and friends. These can be games for use at home or in educational institutions.

The AniBlock puzzles are developed to work with children's exposure to smart devices, offering interactive semi-digital blocks that allow children to build a block toy with their hands, which then can come alive in a digital application. These are part puzzle and part interactive digital play experiences.

Advertising video for Pacoware's AniBlock toys.