Company attributes
Other attributes
Pandora jewelry is not just a world famous jewelry brand, it is an opportunity to collect the story of significant, funny and touching life events right on your hand.
PANDORA was founded in Copenhagen, Denmark in 1982 by Danish jeweler Per Enevoldsen and his wife Winnie. Initially, "Pandora" was a ring made of precious metals, decorated with processed precious stones from Asia.
In 1989, 0 where it has been located ever since.
Under the Pandora brand, they begin to produce rings, earrings, necklaces and even watches.
In 2000, the first small batch of modular bracelets with a collection of interchangeable charms went on sale. After a couple of months, the output of these products increased several times. The company entered the markets of Germany, Australia and the USA, and to cover the needs of customers, opened several more factories in Bangkok and Gemopolis.
By 2010, Pandora has become the third jewelry house on the planet, after Cartier and Tiffany & Co. Pandora employs twenty independent designers who create unique concepts. But to this day, on the official website, the Pandora silver bracelet is the most purchased piece of jewelry - forty years after Svend Nielsen first came up with this iconic model.
Pandora (“gifted with everything”, or omnipotent), in ancient Greek mythology, is the first woman created at the behest of Zeus as a punishment for people for stealing fire for them by Prometheus.
Today, PANDORA has over 27,700 employees worldwide, of which approximately 14,000 are located in Gemopolis, Thailand, where the company's manufacturing facilities are located.
Many pendants are made in the form of some figurine symbolizing the event.
All pendants can be divided into several categories:
- Charm pendant - a ring to which a figurine or some symbol is attached;
- Murano - Murano glass bead framed in precious metal, which is worn on a bracelet and adds color accents;
- Clip - a charm bead made of precious metal with a snap lock, thanks to which the charms do not move along the entire length of the bracelet;
- Separator - a small bead made of gold or silver, which allows you to separate charm beads among themselves, balancing the composition;
- Security chain - two clips with a chain between them. If the bracelet opens, the charms will not slip off the bracelet.
Designer jewelry is made of gold and silver. Gold. A bracelet, ring or pendant made of gold expresses exclusivity and significance. When studying the question of what metal Pandora products are made of, please note that two samples of gold are used in the work - 585 or 750.
How to tell a real Pandora from a fake?
- If you look closely at the lock of the original Pandora bracelet, you will find an "O" at the top of the crown.
- Inside the lock itself you will find a small latch, which is made of metal.
- There must be stamps that correspond to the metal from which the bracelet is made.
A Pandora bracelet made of silver ranges from $40-50; from gold - from $ 1000; made of leather with a precious metal clasp will cost at least $ 25.
The weight of the bracelet varies from 12 to 15 grams, depending on the size of the bracelet, which is from 16 to 21 cm. The bracelet has two special jumpers, on which clips are put on to divide it into sectors. This is necessary to keep the charms in the right composition.
Components of Pandora bracelets and their names.
Stoppers (or clips) are charms with which you can divide the bracelet into zones.
This type of product is made of two halves, which close into one bead. Clip-stoppers are installed on special thickenings of the base.
Charms are silver, gold, bicolor (silver and gold), with stones (natural and artificial), charms are pendants.
Charms are chosen according to certain associations that they evoke, or simply by mood. There are whole series of charms: travel, family relationships, animals, zodiac signs and much, much more. The most inexpensive are the silver openwork charms. Prices start at $25 per charm.
What crystals does Pandora use?
The most commonly used stone in the production of Pandora jewelry is cubic zirconia or otherwise zirconium or cubic zirconia. Its natural counterpart is zircon.
What does Pandora Rose metal mean?
Pandora Rose is a Danish company's unique proprietary alloy. This non-ferrous metal is a great alternative to silver or yellow gold. It combines the classic beauty of noble metals and vintage style.