Parami Protocol

Decentralized Identity

Parami Protocol provides a complete set of PDID (Parami DID) solutions compatible with W3C DID standardonParami Node, and expands its business on the basis of DID standard. Parami Protocol will also provideDID aggregators for other DID standards.

Parami Protocol (AD3) proposes an AD 3.0 paradigm for Web 3.0 to create a user-centric economy of tokenized advertising.

Parami Protocol (AD3) is based on the Substrate blockchain development platform, Polkadot cross-chain technology, and IPFS distributed storage technology to create the next generation digital advertising ecology. Reliable Off-Network Computing.

AD3.0 is a native advertising system based on the concept of Web3.0. Basically it solves the following three problems:

How to create a user-centric advertising system

How to collect traffic on Web3.0

How to Improve Your Digital Advertising ROI

Parami provides users with a decentralized identity solution based on the W3C DID (Decentralized Identity) standard, and combines social media user IDs from other platforms and decentralized identities from other networks under this decentralized id to get a more complete base of digital identities.

The Parami protocol provides DID registration and maintenance services for users on the main chain, allowing them to have their own decentralized identity. Horizontally, through a blockchain-based incentive mechanism, users with Parami DIDs can spontaneously invite their friends to create their own Parami DIDs and earn incentive rewards, thereby creating their own private domain traffic pools. The vertically personal cryptographic preferences linked to the Parami DID will be used as aggregated advertising preferences to continually update users' marketing preferences on the one hand and to provide users with a basis to confirm that that they are the target user (with high relevance). match) using zero-knowledge proof technology like Bulletproof to On the other hand, it will provide a framework for users to prove they are target users (with high relevance and match) and get high rewards, thus achieving real meaning independent control of user data and transactions. On the other hand, it also provides DID for marketing enterprises to manage and support the entire marketing process, which not only guarantees the reliability of the marketing process and thus reduces the possibility of fraud, but also helps enterprises verify and track the entire cycle of marketing claims. match) using zero-knowledge proof technology like Bulletproof to On the other hand, it will provide a framework for users to prove they are target users (with high relevance and match) and get high rewards, thus achieving real meaning independent control of user data and transactions. On the other hand, it also provides DID for marketing enterprises to manage and support the entire marketing process, which not only guarantees the reliability of the marketing process and thus reduces the possibility of fraud, but also helps enterprises verify and track the entire cycle of marketing claims. match) using zero-knowledge proof technology like Bulletproof to On the other hand, it will provide a framework for users to prove they are target users (with high relevance and match) and get high rewards, thus achieving real meaning independent control of user data and transactions. On the other hand, it also provides DID for marketing enterprises to manage and support the entire marketing process, which not only guarantees the reliability of the marketing process and thus reduces the possibility of fraud, but also helps enterprises verify and track the entire cycle of marketing claims. that they are targeted users (with high relevance and fit) and receive high rewards, thus achieving a real sense of independent control of user data and transactions. On the other hand, it also provides DID for marketing enterprises to manage and support the entire marketing process, which not only guarantees the reliability of the marketing process and thus reduces the possibility of fraud, but also helps enterprises verify and track the entire cycle of marketing claims. that they are targeted users (with high relevance and fit) and receive high rewards, thus achieving a real sense of independent control of user data and transactions. On the other hand, it also provides DID for marketing enterprises to manage and support the entire marketing process, which not only guarantees the reliability of the marketing process and thus reduces the possibility of fraud, but also helps enterprises verify and track the entire cycle of marketing claims.

The blockchain operation contract ensures reliable settlement, identity verification, and revenue sharing throughout the entire advertising distribution lifecycle. In the Web 3.0 era, advertising marketing incentives will include user attention and relevance. Advertisers will enter into ongoing contracts, and bidding will be held to consistently distribute the attention of users. In addition, by checking the zero-knowledge proof of user preferences in digital advertising, the amount of incentives received by users will be determined, and the revenue share will be given to traffic owners according to the recommendation relationships in the chain, so as to ensure the interests of traffic owners.

Off-network trusted computing will include the operation of advertising-related computing and the advertising prophecy engine. The ad prophecy machine transfers data from the traditional internet to the blockchain to fulfill a contract that includes the platform pass price to influence the size of the pass reward in the ad marketing process. It also includes accessing data from other private domain sites or applications such as Twitter, Facebook, etc. to verify user interaction with ads.

At the same time, Parami provides users with a light wallet based on social media platforms (Telegram, Wechat) and a DID Avatar solution integrated with social avatars, which allows users to interact with social media platform browser ads and earn profits in their wallets, which is more convenient in use and easier for users.

Paramy believes that Web3.0 traffic is no longer an aggregation of traffic based on applications or websites, but an aggregation of traffic based on people (KOL, Creator, Community Owner). Parami will provide these DAOs with a community member value connection based on social coins.

At the same time, DAO members usually share a label, so an advertising and cashout method based on this characteristic would be more targeted. In a sense, advertising the DAO = buying the social influence of all DAO members.

We see more and more data-driven advertising incentives on the web already starting to materialize. Platforms such as Uniswap and 1inch have already begun applying an incentive model based on on-chain behavioral data to reward tokens. On this basis, Parami will abstract away a network-based user preference data model that will be used for both incentive marketing of blockchain projects and the future release of traditional internet products.

Parami uses zero-knowledge proofs, blind signatures, and other privacy computation methods to generate a PCAP (Personal Crypto Advertising Preference) based on user DIDs, which are a homomorphically encrypted profile of a user's advertising preferences (user profile) that writes the user's labels and their values ​​into different dimensions. Each time the advertiser gives a user incentive (DID), he has the right to rate the user on the corresponding label. With the homomorphic encryption feature, this ensures that the evaluation process is updated in an encrypted and homomorphic manner. Every time a user interacts with an ad and is rewarded, they are effectively proving they don't know their tag/label data.

Obviously, the user's PCAP profile becomes a common scoring profile for all advertisers in the process of rewarding the user for advertising. This profile can, on the one hand, better record the user's advertising preferences by dynamically updating the user's interactions with ads, and on the other hand, reduce the appearance of people simply catching stimuli (a user interacting with all advertisements does not maximize revenue, but is more likely to encounter negative feedback during the evaluation process).

Parami Protocol (AD3) proposes an AD 3.0 paradigm for Web 3.0 to create a user-centric economy of tokenized advertising.

Parami Protocol (AD3) is based on the Substrate blockchain development platform, Polkadot cross-chain technology, and IPFS distributed storage technology to create the next generation digital advertising ecology. Reliable Off-Network Computing.

AD3.0 is a native advertising system based on the concept of Web3.0. Basically it solves the following three problems:

How to create a user-centric advertising system

How to collect traffic on Web3.0

How to Improve Your Digital Advertising ROI

Parami provides users with a decentralized identity solution based on the W3C DID (Decentralized Identity) standard, and combines social media user IDs from other platforms and decentralized identities from other networks under this decentralized id to get a more complete base of digital identities.

The Parami protocol provides DID registration and maintenance services for users on the main chain, allowing them to have their own decentralized identity. Horizontally, through a blockchain-based incentive mechanism, users with Parami DIDs can spontaneously invite their friends to create their own Parami DIDs and earn incentive rewards, thereby creating their own private domain traffic pools. The vertically personal cryptographic preferences linked to the Parami DID will be used as aggregated advertising preferences to continually update users' marketing preferences on the one hand and to provide users with a basis to confirm that that they are the target user (with high relevance). match) using zero-knowledge proof technology like Bulletproof to On the other hand, it will provide a framework for users to prove they are target users (with high relevance and match) and get high rewards, thus achieving real meaning independent control of user data and transactions. On the other hand, it also provides DID for marketing enterprises to manage and support the entire marketing process, which not only guarantees the reliability of the marketing process and thus reduces the possibility of fraud, but also helps enterprises verify and track the entire cycle of marketing claims. match) using zero-knowledge proof technology like Bulletproof to On the other hand, it will provide a framework for users to prove they are target users (with high relevance and match) and get high rewards, thus achieving real meaning independent control of user data and transactions. On the other hand, it also provides DID for marketing enterprises to manage and support the entire marketing process, which not only guarantees the reliability of the marketing process and thus reduces the possibility of fraud, but also helps enterprises verify and track the entire cycle of marketing claims. match) using zero-knowledge proof technology like Bulletproof to On the other hand, it will provide a framework for users to prove they are target users (with high relevance and match) and get high rewards, thus achieving real meaning independent control of user data and transactions. On the other hand, it also provides DID for marketing enterprises to manage and support the entire marketing process, which not only guarantees the reliability of the marketing process and thus reduces the possibility of fraud, but also helps enterprises verify and track the entire cycle of marketing claims. that they are targeted users (with high relevance and fit) and receive high rewards, thus achieving a real sense of independent control of user data and transactions. On the other hand, it also provides DID for marketing enterprises to manage and support the entire marketing process, which not only guarantees the reliability of the marketing process and thus reduces the possibility of fraud, but also helps enterprises verify and track the entire cycle of marketing claims. that they are targeted users (with high relevance and fit) and receive high rewards, thus achieving a real sense of independent control of user data and transactions. On the other hand, it also provides DID for marketing enterprises to manage and support the entire marketing process, which not only guarantees the reliability of the marketing process and thus reduces the possibility of fraud, but also helps enterprises verify and track the entire cycle of marketing claims.

The blockchain operation contract ensures reliable settlement, identity verification, and revenue sharing throughout the entire advertising distribution lifecycle. In the Web 3.0 era, advertising marketing incentives will include user attention and relevance. Advertisers will enter into ongoing contracts, and bidding will be held to consistently distribute the attention of users. In addition, by checking the zero-knowledge proof of user preferences in digital advertising, the amount of incentives received by users will be determined, and the revenue share will be given to traffic owners according to the recommendation relationships in the chain, so as to ensure the interests of traffic owners.

Off-network trusted computing will include the operation of advertising-related computing and the advertising prophecy engine. The ad prophecy machine transfers data from the traditional internet to the blockchain to fulfill a contract that includes the platform pass price to influence the size of the pass reward in the ad marketing process. It also includes accessing data from other private domain sites or applications such as Twitter, Facebook, etc. to verify user interaction with ads.

At the same time, Parami provides users with a light wallet based on social media platforms (Telegram, Wechat) and a DID Avatar solution integrated with social avatars, which allows users to interact with social media platform browser ads and earn profits in their wallets, which is more convenient in use and easier for users.

Paramy believes that Web3.0 traffic is no longer an aggregation of traffic based on applications or websites, but an aggregation of traffic based on people (KOL, Creator, Community Owner). Parami will provide these DAOs with a community member value connection based on social coins.

At the same time, DAO members usually share a label, so an advertising and cashout method based on this characteristic would be more targeted. In a sense, advertising the DAO = buying the social influence of all DAO members.

We see more and more data-driven advertising incentives on the web already starting to materialize. Platforms such as Uniswap and 1inch have already begun applying an incentive model based on on-chain behavioral data to reward tokens. On this basis, Parami will abstract away a network-based user preference data model that will be used for both incentive marketing of blockchain projects and the future release of traditional internet products.

Parami uses zero-knowledge proofs, blind signatures, and other privacy computation methods to generate a PCAP (Personal Crypto Advertising Preference) based on user DIDs, which are a homomorphically encrypted profile of a user's advertising preferences (user profile) that writes the user's labels and their values ​​into different dimensions. Each time the advertiser gives a user incentive (DID), he has the right to rate the user on the corresponding label. With the homomorphic encryption feature, this ensures that the evaluation process is updated in an encrypted and homomorphic manner. Every time a user interacts with an ad and is rewarded, they are effectively proving they don't know their tag/label data.

Obviously, the user's PCAP profile becomes a common scoring profile for all advertisers in the process of rewarding the user for advertising. This profile can, on the one hand, better record the user's advertising preferences by dynamically updating the user's interactions with ads, and on the other hand, reduce the appearance of people simply catching stimuli (a user interacting with all advertisements does not maximize revenue, but is more likely to encounter negative feedback during the evaluation process).