Funding Round attributes
Plaza is a Brazilian startup founded in 2023 by Julio Viana, Pedro de Cicco, and Vicente Alencar. Its main focus is the digitization and automation of the property rental market through an artificial intelligence-based platform. Plaza seeks to transform the rental experience of properties, eliminating red tape and making management easier for both owners and tenants. In its pre-seed round, Plaza raised USD 1 million in a round led by Magma Partners, with the participation of other funds such as Latitud and the angel investors network Urca Angels and other real estate investors such as Ernani Assis and Leandro Abreu.
With this new funding, Plaza plans to expand its team, improve its technology platform, and develop new tools that will optimize the rental process. A significant portion of the investment will be spent on boosting your AI-powered virtual assistant, which facilitates interaction between owners and tenants, from selecting the ideal candidate to managing payments and contracts. In addition, Plaza seeks to expand nationally in Brazil, in the South and Southeast regions.
The participation of investors such as Magma Partners, Latitud, and Urca Angels has been essential not only in terms of funding but also in the strategic support they offer to Plaza. These investors contribute not only capital but also knowledge in the growth of technology startups and international expansion. Their involvement strengthens confidence in the business model of Plaza and its potential for disruption in the real estate market.
Plaza’s approach is based on artificial intelligence to automate the process of renting properties. Its platform aims to optimize the work of real estate agents and brokers. Among the most prominent tools of Plaza is its virtual AI assistant, which ensures greater security for owners by offering payment guarantees, and streamlines the rental process for tenants.
The investor support not only provides Plaza with the resources to continue innovating but also strengthens its position in the Brazilian market. The investment allows the startup to scale quickly, marking an important milestone in its development and growth. Plaza is changing the way rentals are managed in Brazil, offering a technological solution that has the potential to positively impact the entire real estate ecosystem, creating a more efficient system, transparent and safe for both owners and tenants.
In short, Plaza is a growing startup with an innovative approach to real estate automation. Its ability to attract major investors, coupled with its vision of transforming the rental market, positions it as a key player in the future.
