Plus500

Who We Are

The Plus500 trading platform is offered by Plus500CY Ltd. Therefore, Plus500CY Ltd is the issuer and seller of the financial products described or available on this website. Plus500CY Ltd is a Cyprus based company with its offices located in Limassol. The company is authorised and regulated by the Cyprus Securities and Exchange Commission (CySEC), with licence no. 250/14, to offer Contracts For Difference (CFDs) in various underlying products. The company is a rapidly growing CFD provider and currently offers a portfolio of over 2000 instruments. Plus500CY Ltd is a subsidiary of Plus500 Ltd; a company listed on the London Stock Exchange’s Main Market for Listed Companies, and headquartered in Haifa.

Our Strategy

Plus500 has established a strong foundation from which it is well positioned to deliver future growth. Plus500’s strategic priorities have to date differentiated, and will continue to differentiate, Plus500 from its competitors and be fundamental to Plus500’s future success.

Continue to acquire New Customers and retain Active Customers

Plus500’s own marketing has been and will continue to be the driving force behind New Customer growth within Plus500’s current markets and potential new jurisdictions.

These innovative marketing initiatives allow Plus500 to deploy targeted marketing resources and develop highly effective marketing campaigns through the monitoring and control of customer acquisition spend based on data analytics tools and proprietary algorithms.

Increase trading volume from Active Customers on the Trading Platform

Plus500’s consistent focus on innovation, best-in-class user experience and breadth of offering are the key elements of increasing activity of Active Customers on the Trading Platform. Plus500’s continued emphasis on innovation will enable it to continue to be amongst the first to market in launching new instruments which customers find desirable, such as high profile, newly listed equities.

Increase market share in existing jurisdictions and expand into new jurisdictions

Plus500 intends to increase its market share in the jurisdictions in which its offering is currently available and expand its geographic reach over time through entry into new jurisdictions in which it does not currently have customers and by focusing on acquiring New Customers from regulated markets, particularly those New Customers residing in Western European countries.

Continue leadership in innovation and Research & Development (“R&D”)

Since its inception, Plus500 has put significant emphasis on its technological edge and continuous innovation.

The Company understands the need to develop and deploy new and innovative financial instruments as part of its strategy to continue to build a loyal and engaged customer base.

Plus500 is an industry leader within the CFD sector in mobile innovation and customer satisfaction.

Continue to optimise our operating model to further drive financial performance

The continued investment in and development of the Marketing Machine will enable Plus500 to further enhance its ability to efficiently and cost-effectively acquire New Customers.

The nature of Plus500’s proprietary technology enables it to expand into new geographies without the need for a physical presence in those markets, which in turn limits the capital expenditure required to increase its geographic reach.