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QIWI is a Moscow-based company that provides payment and financial services in Russia and CIS countries. The company states it has been in business for more than twenty years, putting its founding in the early 2000s. QIWI started with financial products, such as prepaid mobile top-up cards, when the company first began and has expanded its financial services since then. There are over 60 million customers that use the services of QIWI, and the company employs more than 800 people.
The company offers several financial products, including payment services and platforms. Most of its products are available for download in certain countries from the Google Play, Apple App, and Huawei App stores.
QIWI offers payment services in a variety of forms for its B2B and B2C customers and their customers, such as the QIWI wallet, which is a digital wallet that customers can connect to their personal bank account to complete actions such as paying utility bills or purchasing goods. There is also a virtual card available for its users that can be used to make purchases when shopping on the Internet.
The company has a platform called Rowi, which is for small and medium-sized enterprises (SMEs). This service offers factoring, bank guarantees, loans for businesses involved with government contracts, and a customized financing service for marketplace suppliers based on sales analysis.
QIWI has also developed a marketing platform called Flocktory. It is a software-as-a-service (SaaS) marketing platform. It has features for marketing automation for businesses, such as lead generation, increasing the number of orders, and facilitating customer loyalty.