Rapala is an Helsinki-based fishing company founded in 1936 by Lauri Rapala.
Rapala VMC Corporation or Rapala is a Finnish manufacturer of fishing equipment.
Specializes in the production of artificial fishing lures — wobblers, fishing hooks, fillet knives for cutting fish, other fishing devices, tourist clothing. The company's main plants are located in Finland, France, Estonia, Russia and China. The company currently owns the following trademarks: Rapala, VMC, Storm, Blue Fox, Luhr Jensen, Williamson, Marttiini, Dynamite Baits and Sufix.
The total sales in 2007 amounted to 242 million euros. The company employs about 3,500 people in 30 countries around the world.