Company attributes
Other attributes
Background
Einem's company was founded in 1849. This year, on December 6, the confectioner Theodor Ferdinand von Einem "had the good fortune to deliver" products of his craftsmanship to the table of members of the imperial family, and for those products he was awarded the highest approval of the Empress and Grand Duchesses. Two years later, in 1851, a workshop for the production of sweets and chocolate began to work on the Arbat, opened by a subject of Württemberg, Theodor Ferdinand von Einem.In 1867, an entry appeared in the reference book “Factory enterprises of the Russian Empire”: “Einem. Association of the steam factory of chocolate, sweets and tea biscuits. In 1869, entrepreneur Julius Geuss (J. Heuss) joined Einem. Together they opened a confectionery shop on Theater Square, bought the latest steam engine abroad and built the first factory building on Sofiyskaya Embankment of the Moscow River.For every pound of new biscuits sold, Einem donated five kopecks of silver, of which half went to charitable institutions in Moscow, and the other half to the German School for the Poor and Orphans[2][3]. The first official record about the company "Einem. The partnership of the steam factory of chocolate, sweets and tea biscuits "appears in 1867 in the reference book" Factory enterprises of the Russian Empire. By this time, the company already had awards from the All-Russian Manufactory Exhibitions: bronze (1864) and silver (1865) medals.The company produced: caramel, sweets, chocolate, cocoa drinks, marshmallows, cookies, biscuits, gingerbread, glazed fruits, marmalade [source not specified 756 days].
After the death of Einem in 1876, Julius Geiss began to manage the factory, but he did not change the name of the company, which had become popular among Muscovites.
Factory construction
In 1889, in connection with the expansion of production, Geiss acquired several plots on the Bersenevskaya embankment. One of the first buildings built on the new site was the production building designed by the architect A. V. Flodin. Later, according to the project of the architect A. M. Kalmykov, several more production buildings and tenement houses were erected, which formed the basis of the factory ensemble. The formation of the ensemble of the factory was completed in 1914 by joining the apartment building of the Cloth Factory, converted into garages. In total, 23 buildings were built for the Einem factory on the Bersenevsky site, which became the main one.In 1896, at the All-Russian Industrial and Art Exhibition in Nizhny Novgorod, Einem products were awarded a gold medal and were awarded the State Emblem. In 1900, the company received two Grand Prix at the World Exhibition in Paris for the range and quality of chocolate. In 1913, "Einem" was awarded the title of supplier of the court of His Imperial Majesty .
By the beginning of the 20th century, the Einem company owned two factories in Moscow, branches in Simferopol and Riga, several stores in Moscow and Nizhny Novgorod.
Red October
Factory "Red October" in the 1920s.
After the October Revolution of 1917, the factory was nationalized and became known as the State Confectionery Factory No. 1, formerly Einem, in 1922 it was renamed Red October.
Production at the factory was not stopped, and by 1925 the level of production of 1913-1914 was blocked. At this time, developed: chocolate "Golden label", sweets "Creamy fudge with candied fruit", "Creamy toffee", "Southern Night", toffee "Kis-kis". In the late 1930s, a large-scale reconstruction of the factory buildings on Bersenevskaya embankment was carried out.During the Great Patriotic War, the production of confectionery at the factory was practically suspended: Gvardeisky and Cola chocolates were produced with a high content of theobromine and caffeine. In addition, porridge concentrates and signal sticks were produced. For valiant work in the name of Victory, the Red October team was awarded the challenge banner of honor of the State Defense Committee seven times. In 1946, the banner was transferred to the factory for eternal storage.
After the war, complex-mechanized production lines for the production of caramel and toffee were introduced at the factory. Production continued to grow, and in the 1960s it was necessary to expand the premises of the factory on Bersenevskaya Embankment; some buildings were built on [4].
In 1966, the factory was awarded the Order of Lenin, and its director Anna Grinenko became the Hero of Socialist Labor [source not specified 756 days].
In 1981, Anatoly Daursky was appointed director of Krasny Oktyabr.In 1992, the factory was transformed into an open joint stock company. In 1999, the company acquired the St. Petersburg Confectionery named after Samoilova (the former J. Bormann Partnership) [source not specified 756 days].
In 1994, a museum was created in the factory building on Bersenevskaya Embankment [source not specified 756 days].
In the 2000s, the factory became part of the United Confectioners company of the Russian financial and industrial group Guta, which consolidated significant confectionery and industrial assets, in particular, the company also included the Babaevskaya confectionery factory (the former Abrikosov and Sons partnership) and the factory "Rot Front" (former "Lenov Trading House")
Closing and repurposing
Presentation of the "Companion" award at ARTStrelka May 19, 2006
In 2004, the first stage of the Patriarchal Bridge was opened, which provided a convenient approach to the nearest metro station (Kropotkinskaya), from that time the formation of an exhibition and trade complex began on the territory of the factory. On September 18, 2004, on the initiative of the artist Vladimir Dubossarsky, the ARTStrelka cultural center was opened in the premises of the former garages of the Krasny Oktyabr factory, which existed until 2009. Later, numerous art exhibitions, contemporary art fairs were held on the territory of the factory, and art galleries were opened.
In 2007, production was moved to a new building with an area of 48 thousand m² on the territory of the Babaevskaya factory on Malaya Krasnoselskaya Street, production capacity here increased by 45% [10]. The legal entity Krasny Oktyabr was retained, whose shares as of 2015 are traded on the Moscow Exchange (ticker KROT). The new owner of the former factory buildings - "Guta-development" - rents out the premises; among the tenants are the Strelka Institute, VCIOM, several architectural bureaus, the Digital October conference center, several exhibition centers, restaurants and shops.
