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Rival IQ is a provider of a social media analytics software designed to help businesses to boost performance, strengthen strategy and save time. The company's social media analytics software delivers on-demand analytics to check on competitors' digital marketing presence, including social media performance across various social networks, enabling clients to increase social engagement and avail impactful analytics about how their social media efforts are received by the audience.
Rival IQ's platform offers users a customizable dashboard where their social and digital marketing statistics are compared to their competition. The platform also offers users competitive statistic perform analysis on their marketing strategies compared to competition. This offers users the chance to uncover new opportunities, identify trends, and track results across major social channels.
The platform features competitive social media tracking and benchmarking. This offers users boosted post detection, social posts analysis, alerts, post tagging, and landscape and company filters. It offers private social media measurement which provides users insights based on social media platforms, including Instagram, Facebook, LinkedIn, and Twitter. The platform features social listening and search, which works to find mentions across platforms. And they offer website analytics with an integration to Google Analytics to track the competitiveness of a users website.
All of these features are configured in a customizable reporting for users as well as in their customized dashboards.