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Rocket Companies is a Detroit-based holding company consisting of personal finance and consumer service brands including Rocket Mortgage, Rocket Homes, Rocket Loans, Rocket Auto, Rock Central, Amrock, Core Digital Media, Rock Connections, Lendesk, Edison Financial, and more. Rocket Companies aims to assist their clients in achieving homeownership and financial freedom. The company was founded in 1985 by Dan Gilbert.
Rocket Companies’ flagship business, now known as Rocket Mortgage, was founded by Dan Gilbert in 1985. Rocket Mortgage was originally founded under the name Rock Financial, and functioned as a brick-and-mortar mortgage company.
In 1996, Rocket Companies founded the concept Mortgage In A Box. This process allowed clients to fill out a mortgage application in the comfort of their homes and send it back when they were ready. The implementation of this concept was one of the first steps the company took to shift its role as a traditional mortgage provider to an online-focused lender.
In 1999, Rocket Companies launched RockLoans.com, a branch-based lender site. That same year Intuit Inc. purchased Rock Financial Corp. and renamed the company Quicken Loans. Original founder, Dan Gilbert, stayed on with Quicken Loans as its CEO during this time. Three years later, in June 2002, Gilbert led a small group of private investors in purchasing the Quicken Loans subsidiary back from Intuit.
