STS (TV channel)

The STS TV channel, having started broadcasting on December 1, 1996, became the first Russian television network. The analog signal of the TV channel is distributed either through its own local stations or through regional partners. At the same time, since 2012, the CTC has been included in the second multiplex of digital television (in this case, the broadcasting license no longer belongs to local broadcasters, but directly to JSC "CTC").

It positions itself as a "classic entertainment channel". The channel airs a large number of films, TV series, cartoons and TV shows. The target audience of STS: everyone from 10 to 45 years old. As of 2019, it ranks sixth in terms of audience share among national channels.

On December 21, 2009, the international version of the TV channel, CTC International, began broadcasting.

The first years (1996-2002)

The CTC television network was founded by the American entrepreneur Peter Gerwe, who was the first in the Russian market to offer a franchise network model of broadcasting, in which independent broadcasters-affiliates who receive part of the channel's advertising time for their services are responsible for the distribution of the television signal in the regions. The idea of creating such a television network has been hatched by StoryFirst Communications since 1993.

On December 1, 1996, the Moscow decimeter AMTV channel, the St. Petersburg Sixth Channel and several regional TV companies, which Hervey and his financial partner Mike Wick developed with their own and borrowed funds [18], began joint broadcasting under the STS brand (which at first stood for "Commonwealth of Television Stations", and since 2002 - as a "Network of Television Stations"). Initially, the launch of the STS was planned to be carried out in January, and later in October 1996, but financial and legal problems prevented this. In the first months.

The fundamental difference between the STS television network and TV-6 or AST-2x2 was: digital broadcasting for several time zones, the presence of a large number of expensive foreign content at that time and the absence of a license for broadcasting — the holders of such in all cities of broadcasting were local TV companies that relayed STS. For example, in Moscow, such a license holder was LLC "Marathon-TV Association" (later - the media "STS-8 TV Channel", the media "STS-Moscow TV Channel"), in St. Petersburg - CJSC "Channel Six TV Company".

The first general director of the channel was Sergey Skvortsov. Oleg Vakulovsky, a well-known TV journalist, worked as the main producer on the TV channel, and Vasily Kiknadze was the sports producer. In 1998, Roman Petrenko became the General Director of the STS. Under him, in 1999, the indicators of the TV channel approached the indicators of the central TV channels ORT, RTR and NTV, while ahead of TV-6 and TV Center (in the first year of its existence, the viewing figures were only 1%,

A new stage of development (2015 - present)

At the end of December 2014, Vyacheslav Murugov left the post of General Director of the CTC. From January 1, 2015 to March 2016, the position of CEO was held by Elmira Makhmutova. On March 10, 2015, the transformation of CJSC "Network of Television Stations" into JSC "STS" was completed. On May 30, 2016, Vyacheslav Murugov became the General director again, while all the main powers for managing the TV channel were given into the hands of Daria Legoni-Fialko, who was appointed director of the CTC TV channel from September 1, 2016.

Since the middle of 2015, the decline in the ratings of the TV channel has stopped[78], during 2016-2017, the STS audience has grown slightly, this was facilitated, in particular, by the appearance of new hits - sitcoms "Hotel Eleon" (a spin-off of "Kitchen") and "Ivanov-Ivanov".

Daria Legoni-Fialko clarified the concept of the TV channel: from now on, STS should be clearly positioned as "a channel of romantic realism, a channel for optimists and family, joint viewing".

In order to improve the quality of the content coming out on the TV channel, the transition to a new development strategy was initiated — an increase in the development time for the launched TV projects (which consists in much more careful control of the scripts and production of series and TV shows)[82]. Also in December 2017, Art Pictures Distribution bought the bulk of the libraries of Hollywood companies Warner Bros., MGM, Paramount and Sony Pictures — this led to an increase in the number of film premieres on STS. According to Vyacheslav Murugov, a strong film screening is a "safety rope of the CTC", which allows you to experiment more freely with the development of projects of the channel's own production.

From February to March 2018, STS aired advertising breaks in which the hosts and actors of the TV series called for the presidential elections (without saying who exactly to vote for)[84], which had not been observed since the beginning of the TV channel’s broadcasting . Moreover, a special episode of the sitcom Voronins was filmed and shown several times, with repeated references to the elections.

In April 2018, the director of the TV channel, Daria Legoni-Fialko, left STS. Since then, Vyacheslav Murugov has been in charge of the operational management of the channel, and Anton Fedotov, who has been appointed general producer, controls the production of content. Also, since July 2018, Sergey Svetlakov and Alexander Nezlobin have been working at STS, who became the faces of the TV channel and began to produce humorous shows for it (the revived project “Thank God you have come!” And the new one - “Russians do not laugh”); in the future, they also plan to create television series. In 2019, Mikhail Shats returned to the TV channel (he became the host of the new entertainment show “It was in the evening”), and Mikhail Galustyan also switched to STS.

At the end of 2019, STS overtook TNT in terms of audience share. Of the projects that started in 2019 on STS, the most notable were the sports comedy "Dyldy" and the revived Russian version of the TV game "Fort Boyard" with host Sergei Shnurov. In 2020, after a 5-year break, the Galileo program returned to the air of the channel, with a new host, Vladimir Marconi.

On February 1, 2019, the channel switched to the 16:9 broadcast format. In November 2019, the HD version of the channel began broadcasting - it is available on the Internet (on the official STS website and on the More.TV video service), as well as on cable, satellite and interactive television networks.

Slogans

"The first entertainment television" (1996-2002) "First Entertaining" (in 2002-2007 it was used on the air, from 2007 to the present - only in the certificate of registration of the TV channel as a media name) "STS Revolution" (2004-2005) "Life is Beautiful" (Spring 2006) "I watch STS" (autumn 2006) "STS entertainment landing party" (spring 2007) Entertainment Classics (May 1 - August 15, 2010) Everything New (September 15, 2014 - November 1, 2015) "More sun!" (October 23, 2017 - December 18, 2018) "It's warm in winter! - at STS" (January 15 - February 28, 2019) "100% entertaining!" (from March 1, 2019 to present) "Winter with us!" (December 2, 2019 - February 29, 2020) "100% New Year's!" (December 2020 - January 2021)

STS is a Russian federal TV channel. Belongs to the STS Media holding. The STS TV channel, having started broadcasting on December 1, 1996, became the first Russian television network. The channel's analog signal is distributed either through its own local stations or through regional partners

It positions itself as a "classic entertainment channel"[13]. The channel airs a large number of films, TV series, cartoons and TV shows. The target audience of STS: everyone from 10 to 45 years old. As of 2019, it ranks sixth in terms of audience share among national channels[8][14].

On December 21, 2009, the international version of the TV channel, CTC International, began broadcasting[15].

The CTC television network was founded by the American entrepreneur Peter Gerwe, who was the first in the Russian market to offer a franchise network model of broadcasting, in which independent broadcasters-affiliates who receive part of the channel's advertising time for their services are responsible for the distribution of the television signal in the regions. The idea of creating such a television network has been hatched by StoryFirst Communications since 1993[17].

On December 1, 1996, the Moscow decimeter AMTV channel, the St. Petersburg Sixth Channel and several regional TV companies, which Hervey and his financial partner Mike Wick developed with their own and borrowed funds [18], began joint broadcasting under the STS brand (which at first stood for "Commonwealth of Television Stations", and since 2002 - as a "Network of Television Stations"). Initially, the launch of the STS was planned to be carried out in January, and later in October 1996, but financial and legal problems prevented this [17]. In the first months.

The fundamental difference between the STS television network and TV-6 or AST-2x2 was: digital broadcasting for several time zones, the presence of a large number of expensive foreign content at that time and the absence of a license for broadcasting — the holders of such in all cities of broadcasting were local TV companies that relayed STS. For example, in Moscow, such a license holder was LLC "Marathon-TV Association"[20] (later - the media "STS-8 TV Channel", the media "STS-Moscow TV Channel"), in St. Petersburg - CJSC "Channel Six TV Company".

The first general director of the channel was Sergey Skvortsov. Oleg Vakulovsky, a well-known TV journalist, worked as the main producer on the TV channel, and Vasily Kiknadze was the sports producer. In 1998, Roman Petrenko became the General Director of the STS. Under him, in 1999, the indicators of the TV channel approached the indicators of the central TV channels ORT, RTR and NTV, while ahead of TV-6 and TV Center[21][22] (in the first year of its existence, the viewing figures were only 1%,

At the end of December 2014, Vyacheslav Murugov left the post of General Director of the CTC. From January 1, 2015 to March 2016, the position of CEO was held by Elmira Makhmutova[77]. On March 10, 2015, the transformation of CJSC "Network of Television Stations" into JSC "STS" was completed. On May 30, 2016, Vyacheslav Murugov became the General director again, while all the main powers for managing the TV channel were given into the hands of Daria Legoni-Fialko, who was appointed director of the CTC TV channel from September 1, 2016.

Since the middle of 2015, the decline in the ratings of the TV channel has stopped[78], during 2016-2017, the STS audience has grown slightly[71][79][80], this was facilitated, in particular, by the appearance of new hits - sitcoms "Hotel Eleon" (a spin-off of "Kitchen") and "Ivanov-Ivanov".

Daria Legoni-Fialko clarified the concept of the TV channel: from now on, STS should be clearly positioned as "a channel of romantic realism, a channel for optimists and family, joint viewing"[81].

In order to improve the quality of the content coming out on the TV channel, the transition to a new development strategy was initiated — an increase in the development time for the launched TV projects (which consists in much more careful control of the scripts and production of series and TV shows)[82]. Also in December 2017, Art Pictures Distribution bought the bulk of the libraries of Hollywood companies Warner Bros., MGM, Paramount and Sony Pictures — this led to an increase in the number of film premieres on STS[83]. According to Vyacheslav Murugov, a strong film screening is a "safety rope of the CTC", which allows you to experiment more freely with the development of projects of the channel's own production[8].

From February to March 2018, STS aired advertising breaks in which the hosts and actors of the TV series called for the presidential elections (without saying who exactly to vote for)[84], which had not been observed since the beginning of the TV channel’s broadcasting . Moreover, a special episode of the sitcom Voronins[85] was filmed and shown several times, with repeated references to the elections.

In April 2018, the director of the TV channel, Daria Legoni-Fialko, left STS[86]. Since then, Vyacheslav Murugov has been in charge of the operational management of the channel, and Anton Fedotov, who has been appointed general producer, controls the production of content[87]. Also, since July 2018, Sergey Svetlakov and Alexander Nezlobin have been working at STS, who became the faces of the TV channel and began to produce humorous shows for it (the revived project “Thank God you have come!” And the new one - “Russians do not laugh”); in the future, they also plan to create television series[88]. In 2019, Mikhail Shats returned to the TV channel (he became the host of the new entertainment show “It was in the evening”[89]), and Mikhail Galustyan also switched to STS[90].

At the end of 2019, STS overtook TNT in terms of audience share. Of the projects that started in 2019 on STS, the most notable were the sports comedy "Dyldy" and the revived Russian version of the TV game "Fort Boyard" with host Sergei Shnurov[8]. In 2020, after a 5-year break, the Galileo program returned to the air of the channel, with a new host, Vladimir Marconi.

On February 1, 2019, the channel switched to the 16:9 broadcast format[91][92]. In November 2019, the HD version of the channel began broadcasting - it is available on the Internet (on the official STS website and on the More.TV video service[93]), as well as on cable, satellite and interactive television networks[94][95].

"The first entertainment television" (1996-2002) "First Entertaining" (in 2002-2007 it was used on the air, from 2007 to the present - only in the certificate of registration of the TV channel as a media name) "STS Revolution" (2004-2005)[96] "Life is Beautiful" (Spring 2006)[97] "I watch STS" (autumn 2006)[98] "STS entertainment landing party" (spring 2007)[99] Entertainment Classics (May 1 - August 15, 2010)[13] Everything New (September 15, 2014 - November 1, 2015)[100] "More sun!" (October 23, 2017 - December 18, 2018)[101] "It's warm in winter! - at STS" (January 15 - February 28, 2019) "100% entertaining!" (from March 1, 2019 to present) "Winter with us!" (December 2, 2019 - February 29, 2020)[102] "100% New Year's!" (December 2020 - January 2021)

Slogans

"The first entertainment television" (1996-2002) "First Entertaining" (in 2002-2007 it was used on the air, from 2007 to the present - only in the certificate of registration of the TV channel as a media name) "STS Revolution" (2004-2005)[96] "Life is Beautiful" (Spring 2006)[97] "I watch STS" (autumn 2006)[98] "STS entertainment landing party" (spring 2007)[99] Entertainment Classics (May 1 - August 15, 2010)[13] Everything New (September 15, 2014 - November 1, 2015)[100] "More sun!" (October 23, 2017 - December 18, 2018)[101] "It's warm in winter! - at STS" (January 15 - February 28, 2019) "100% entertaining!" (from March 1, 2019 to present) "Winter with us!" (December 2, 2019 - February 29, 2020)[102] "100% New Year's!" (December 2020 - January 2021)

At the end of 2019, STS overtook TNT in terms of audience share. Of the projects that started in 2019 on STS, the most notable were the sports comedy "Dyldy" and the revived Russian version of the TV game "Fort Boyard" with host Sergei Shnurov[8]. In 2020, after a 5-year break, the Galileo program returned to the air of the channel, with a new host, Vladimir Marconi.

On February 1, 2019, the channel switched to the 16:9 broadcast format[91][92]. In November 2019, the HD version of the channel began broadcasting - it is available on the Internet (on the official STS website and on the More.TV video service[93]), as well as on cable, satellite and interactive television networks[94][95].

The STS TV channel, having started broadcasting on December 1, 1996, became the first Russian television network. The analog signal of the TV channel is distributed either through its own local stations or through regional partners. At the same time, since 2012, the CTC has been included in the second multiplex of digital television (in this case, the broadcasting license no longer belongs to local broadcasters, but directly to JSC "CTC").

It positions itself as a "classic entertainment channel"[13]. The channel airs a large number of films, TV series, cartoons and TV shows. The target audience of STS: everyone from 10 to 45 years old. As of 2019, it ranks sixth in terms of audience share among national channels[8][14].

On December 21, 2009, the international version of the TV channel, CTC International, began broadcasting[15].

The first years (1996-2002)

The CTC television network was founded by the American entrepreneur Peter Gerwe, who was the first in the Russian market to offer a franchise network model of broadcasting, in which independent broadcasters-affiliates who receive part of the channel's advertising time for their services are responsible for the distribution of the television signal in the regions. The idea of creating such a television network has been hatched by StoryFirst Communications since 1993[17].

On December 1, 1996, the Moscow decimeter AMTV channel, the St. Petersburg Sixth Channel and several regional TV companies, which Hervey and his financial partner Mike Wick developed with their own and borrowed funds [18], began joint broadcasting under the STS brand (which at first stood for "Commonwealth of Television Stations", and since 2002 - as a "Network of Television Stations"). Initially, the launch of the STS was planned to be carried out in January, and later in October 1996, but financial and legal problems prevented this [17]. In the first months.

The fundamental difference between the STS television network and TV-6 or AST-2x2 was: digital broadcasting for several time zones, the presence of a large number of expensive foreign content at that time and the absence of a license for broadcasting — the holders of such in all cities of broadcasting were local TV companies that relayed STS. For example, in Moscow, such a license holder was LLC "Marathon-TV Association"[20] (later - the media "STS-8 TV Channel", the media "STS-Moscow TV Channel"), in St. Petersburg - CJSC "Channel Six TV Company".

The first general director of the channel was Sergey Skvortsov. Oleg Vakulovsky, a well-known TV journalist, worked as the main producer on the TV channel, and Vasily Kiknadze was the sports producer. In 1998, Roman Petrenko became the General Director of the STS. Under him, in 1999, the indicators of the TV channel approached the indicators of the central TV channels ORT, RTR and NTV, while ahead of TV-6 and TV Center[21][22] (in the first year of its existence, the viewing figures were only 1%,

A new stage of development (2015 - present)

At the end of December 2014, Vyacheslav Murugov left the post of General Director of the CTC. From January 1, 2015 to March 2016, the position of CEO was held by Elmira Makhmutova[77]. On March 10, 2015, the transformation of CJSC "Network of Television Stations" into JSC "STS" was completed. On May 30, 2016, Vyacheslav Murugov became the General director again, while all the main powers for managing the TV channel were given into the hands of Daria Legoni-Fialko, who was appointed director of the CTC TV channel from September 1, 2016.

Since the middle of 2015, the decline in the ratings of the TV channel has stopped[78], during 2016-2017, the STS audience has grown slightly[71][79][80], this was facilitated, in particular, by the appearance of new hits - sitcoms "Hotel Eleon" (a spin-off of "Kitchen") and "Ivanov-Ivanov".

Daria Legoni-Fialko clarified the concept of the TV channel: from now on, STS should be clearly positioned as "a channel of romantic realism, a channel for optimists and family, joint viewing"[81].

In order to improve the quality of the content coming out on the TV channel, the transition to a new development strategy was initiated — an increase in the development time for the launched TV projects (which consists in much more careful control of the scripts and production of series and TV shows)[82]. Also in December 2017, Art Pictures Distribution bought the bulk of the libraries of Hollywood companies Warner Bros., MGM, Paramount and Sony Pictures — this led to an increase in the number of film premieres on STS[83]. According to Vyacheslav Murugov, a strong film screening is a "safety rope of the CTC", which allows you to experiment more freely with the development of projects of the channel's own production[8].

From February to March 2018, STS aired advertising breaks in which the hosts and actors of the TV series called for the presidential elections (without saying who exactly to vote for)[84], which had not been observed since the beginning of the TV channel’s broadcasting . Moreover, a special episode of the sitcom Voronins[85] was filmed and shown several times, with repeated references to the elections.

In April 2018, the director of the TV channel, Daria Legoni-Fialko, left STS[86]. Since then, Vyacheslav Murugov has been in charge of the operational management of the channel, and Anton Fedotov, who has been appointed general producer, controls the production of content[87]. Also, since July 2018, Sergey Svetlakov and Alexander Nezlobin have been working at STS, who became the faces of the TV channel and began to produce humorous shows for it (the revived project “Thank God you have come!” And the new one - “Russians do not laugh”); in the future, they also plan to create television series[88]. In 2019, Mikhail Shats returned to the TV channel (he became the host of the new entertainment show “It was in the evening”[89]), and Mikhail Galustyan also switched to STS[90].