As a seasoned marketing leader with experience from pre-series A to pre-IPO companies ranging across DTC, Retail, Ecommerce, healthcare, SaaS and more, I’ve led teams of over 20+ across Growth Marketing and Product, Brand, Creative, CRM/Retention, Conversion Rate Optimization, Partnership, and Analytics.
Always keeping the P&L in mind, I’ve driven businesses to over 2x YoY growth by developing marketing strategies and leading cross-functional work across Product (launching new features and experimentation), Data (multi-touch attribution, segmentation, and persona work), Finance (working together to build financial models), Merchandizing (product optimization and sales strategies), Sales (marketing operations and lead scoring), and more.