The term is probably from the 1950's where we see the first of the Polyacrylamides (PAM) coming forward from the USA corporation Monsanto. A product brand named, Krylium was a great hope in reducing soil blow-off and run-off. Also to halt diffuse Pollution which is where added nutrients/fertilisers are washed away by rain fall.
Since then, soil loss has remoaned a very closed community of academics and agencies who have plodded along to collect realms of data over the past decades. Today soil loss is part of the United Nations Sustainability Development Goals (UNSDG) However with the myriad of other more advertised climate change issues, soil loss has been relatively unrecognized by the public.
It is now becoming a higher focused topic as governments realize and accept that the future is not bright for soil quality around the world. There are several companies focused on this including MIBA Rescaype AB of Sweden.