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Sportsbet.io, as an extension of the Coingaming Group, has offices in Estonia, United Kingdom, Ukraine, Philippines, Brazil and Malaysia. Sportsbet.io was established in 2016 by the founder and chief executive of Coingaming Group, Timothy John Heath.
The sports book originally offered betting in cryptocurrencies for tournaments and leagues like NBA, NHL, NFL, English Premier League, Spanish Primera Division and Soccer Italy Series A.
In June 2018, the sports betting brand added FIAT currency option starting with euro. To date the platform offers BTC, ETH and LTC, on top of 11 FIAT currencies. The company is licensed and regulated by the Government of Curaçao, with the Curaçao eGaming License number 1668/JAZ. In 2019, Sportsbet.io acquired a white label licence from The Gaming Platform (TGP Europe) via the Isle of Man, which allows to market their brand under UKGC guidelines.
In 2–9 June 2019, Sportsbet.io partnered with CONIFA European Football Cup as the main sponsor of the CONIFA Sportsbet.io European Football Cup 2019 in Artsakh, Armenia.In June 2019, the company signed a 2002 World Cup winner Denílson de Oliveira Araújo as their brand ambassador. In the 2019–2020 season, the brand has officially partnered with the English Premier League club Watford F.C for 3 years. The Coingaiming Group subsidiary's logo will be shown across Watford F.C.’s players shirts.