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Sugar Cosmetics is an India-based makeup brand for women. The company's products are manufactured in facilities across Germany, Italy, India, USA, and Korea and are then shipped around the world, with a physical presence of about 40,000+ retail outlets across 550+ cities. Its product categories include lips, eyes, face, and nails.
In 2022, the company raised $50 million in a Series D funding round led by the Asia fund of L Catterton, a consumer-focused private equity firm. The round saw participation from existing investors, including A91 Partners, Elevation Capital, and India Quotient.
In 2023, Vellvette Lifestyle Pvt. Ltd., the company that owns and operates Sugar Cosmetics, entered into a joint venture with the Indian actress Kareena Kapoor Khan for its skincare brand Quench Botanics. The actress joined Quench Botanics as a strategic investor and co-owner.
