Switch (company)

The Switch is a giant storage center in the Nevada desert of Las Vegas. It is housed in a building that resembles an airport terminal. This is where the largest IT corporations, including Google, Microsoft and Amazon, store their data. Every time you pick up your smartphone and go online, you generate data, which is then stored on servers in such data centers. One single technology company generates more data than is contained in all the books in the history of mankind. These vaults contain billions of our decisions: what we've bought, where we've been, and what we're interested in. They can help us find purchases and friends, they can anticipate our every desire. These storage centers make billions because information is a valuable resource. Information is called the "New Oil". It's a great metaphor. It reflects the value of data and how much that value is yet to grow. This data is so valuable that it is guarded like gold. And to do so, they create the hunters of the future. Switch is developing Level 5 autonomous robotic guards. They are equipped with AI and work without human involvement, which means the robot makes the decision itself.

The Switch is a giant storage center in the Nevada desert of Las Vegas. It is housed in a building that resembles an airport terminal. This is where the largest IT corporations, including Google, Microsoft and Amazon, store their data. Every time you pick up your smartphone and go online, you generate data, which is then stored on servers in such data centers. One single technology company generates more data than is contained in all the books in the history of mankind. These vaults contain billions of our decisions: what we've bought, where we've been, and what we're interested in. They can help us find purchases and friends, they can anticipate our every desire. These storage centers make billions because information is a valuable resource. Information is called the "New Oil". It's a great metaphor. It reflects the value of data and how much that value is yet to grow. This data is so valuable that it is guarded like gold. And to do so, they create the hunters of the future. Switch is developing Level 5 autonomous robotic guards. They are equipped with AI and work without human involvement, which means the robot makes the decision itself.