Company attributes
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The company was formed in 2012 and branded from the flow (psychology) state of mind as propossed by Mihaly Csikszentmihályi. It operates near to the Sheffield City Region centre and the River Don, South Yorkshire. The company produces of mass market applications of Internet of Things technology in Usage-based insurance and is a 2016 recipient of the highest UK business award, the Queen's Awards for Enterprise for Innovation. The company was also reported as one of the UK's four highest growth tech firms, and was part of the "future-fifty" list.
In early 2017 The Floow received a £13million investment to expand its insurance and automotive commercial operations. This investment was highlighted alongside McLaren, and Boeing by Theresa May the UK Prime minister as the highlight of the Sheffield City Region's growing technology heart.
The company remains majority owned by its management team and continues to invest in new technology. The company is involved in collaborative research in the areas of pollution, transport, smart cities and driverless cars.
