US Patent 10001809 Flexible display device and method of controlling same

A flexible display device including: a flexible display; a first sensor configured to sense an exposed area of the display which is exposed in a rolled state of the display; a second sensor configured to sense a user grip area within the exposed area, the user grip area corresponding to a user grip; and a controller configured to, in response to the exposed area and the user grip area being sensed, control the display to display a screen on the exposed area excluding the user grip area.