Certain example embodiments relate to systems and/or methods for cloud-based event-driven integration, which in essence inverts the current point-to-point integration pattern by using an event-driven system in its place. Certain example embodiments transform and normalize integration patterns in connection with an underlying framework that helps decouple data producers from data consumers and advantageously allows additional systems to simply “plug into” the framework. Data from event sources is transformed into an event with a well-defined event type that may be picked up by an event sink, transformed into a format relevant for that event sink, and subsequently processed.