US Patent 10007719 Compensating for individualized bias of search users

Biases in search and retrieval (i.e., situations where searchers seek or are presented with information that significantly deviates from the truth) may be detected by comparison to one or more authoritative sources. Once bias or potential bias is detected, techniques may be applied to indicate and/or compensate for the bias. Such techniques may allow users to more easily assess the veracity of search results, and increase the chances that users will locate accurate answers to their questions.