US Patent 10032218 Customized lending product system and method

A computer-implemented method includes providing an application form configured for electronic display and data entry, receiving loan application data via the form, and providing selectable lending product features based on the loan application data. The selectable lending product features include an approved range of selectable credit options. Each of the selectable credit options has a different associated amount of required collateral. The method also includes receiving feature selection data. The feature selection data includes a selection of at least one of the selectable credit options. The method further includes providing a customized lending product based on the feature selection data.