A ground insert sound includes a stake, a support rod mounted on the stake, and a sounding assembly mounted on the support rod. The sounding assembly includes a base mounted on the support rod, a sound guide unit mounted on the base, a speaker module mounted on the sound guide unit, an outer shell mounted on and located outside of the speaker module, a circuit board mounted in the base, and a battery mounted in the base. The circuit board is connected electrically with the speaker module by conducting wires. The battery is connected electrically with the circuit board by conducting wires.