Patent attributes
Disclosed are various embodiments for identifying events in media content based on user actions with respect to the rendering of such media content. To this end, media content is rendered in a computing device. User actions are obtained relative to a user interaction with the media content item. Such user actions are sent in the form of user behavior reports to at least one server. Each user behavior report indicates the user action and a timestamp associated with the user action, the timestamp indicating a point in the media content item. An application on the server identifies events in the media content based on the information in the behavior reports.