Patent attributes
A wireless apparatus is described for receiving and playing stored continuous play content having a temporal flow. At least one segment of the continuous play content is associated with a link to promotional and/or other expansion content. The player is capable of playing at least one segment with temporal flow, determining whether a content expansion is desired, linking to and playing the expansion, if desired, or linking to and playing a continuing segment if the expansion is not desired. An additional link from the expansion to the continuing segment of the first segment is included such that the continuing segment is played after the expansion has been played.