A wheel for a roller coaster or other amusement ride vehicle includes a self-contained illumination system. The wheel comprises a hub through which an axle is disposed, a web extending from the hub and including a plurality of apertures, and an annular seat at a periphery of the web for receiving a tire thereon, the annular seat cooperating with the hub and the web to define an annular cavity. A PCB is disposed in the annular cavity and has a plurality of LEDs aligned with the plurality of apertures on the web. A permanent magnet generator within the wheel powers the PCB and the LEDS, the generator completely confined to the interior of the wheel.