Techniques for mapping actions and objects to tasks may include identifying a task to be performed by a virtual assistant for an action and/or object. The task may be identified based on a task map of the virtual assistant. In some examples, the task may be identified based on contextual information of a user, such as a conversation history, content output history, user preferences, and so on. The techniques may also include customizing a task map for a particular context, such as a particular user, industry, platform, device type, and so on. The customization may include assigning an action, object, and/or variable value to a particular task.