According to one embodiment, there is provided an active substance. The active substance includes particles of niobium titanium composite oxide and a phase including a carbon material. The niobium titanium composite oxide is represented by Ti1−xM1xNb2−yM2yO7. The phase is formed on at least a part of the surface of the particles. The carbon material shows, in a Raman chart obtained by Raman spectrometry, a G band observed at from 1530 to 1630 cm−1 and a D band observed at from 1280 to 1380 cm−1. A ratio IG/ID between a peak intensity IG of the G band and a peak intensity ID of the D band is from 0.8 to 1.2.