Patent 10061742 was granted and assigned to Sonos, Inc. on August, 2018 by the United States Patent and Trademark Office.
Techniques pertaining to advertising through a digital data network are disclosed. Advertisement information is embedded in multimedia data stream as structured metadata, and transmitted through networks. Multimedia players installed in different locations, or zones, in a data network are configured to receive the stream data, and detect the presence of the embedded metadata. Through a network interface in the player, the metadata information is transmitted to and displayed on a controller. A user input interface in the controller allows a user to response to the displayed metadata and select to obtain the desired information accordingly.