US Patent 10067380 Curved display with individual reflectors under the LEDs

A display apparatus includes a display panel curved along a first direction and a backlight unit. The backlight unit includes a bottom chassis, light emitting diodes, reflecting members, and a reflecting sheet. The light emitting diodes include a first light emitting diode and a second light emitting diode. The second light emitting diode is spaced apart from the first light emitting diode in the first direction. A first area that a first reflecting member disposed under the first light emitting diode among the reflecting members is exposed is different from a second area that a second reflecting member disposed under the second light emitting diode among the reflecting members is exposed.