Patent attributes
In some embodiments, the disclosed subject matter involves a system and method relating to automation test runs of a software build, where the test runs effect impersonating an automation audience and selecting optional features to test with the automation audience. The automation audience is associated with a software build having static features, and the test runs include optional features, where each optional feature may have more than one associated treatment. Each feature/treatment combination may be tested in a test scenario associated with the feature/treatment combination. New features that are exposed in other audiences may be enabled for the automation audience to assist in verification and test of the new features. Dynamic selection of the optional features is effected using an application program interface (API) in the source code for the features, where the API accesses feature configuration information during runtime. Other embodiments are described and claimed.