US Patent 10069970 Keyword based phone dialing

Keyword based phone dialing may provide additional convenience to users that are subscribers of the wireless carrier network. A user input of a string of one or more values is received by a communication application. The string is checked as an alias number query against alias numbers in an alias number data store in response to a determination that a numerical format of the string fails to match a telephone number numerical format. One or more alias numbers from the alias number data store that match or partially match the alias number query are then presented by the communication application. Each of the alias numbers is associated with a different telephone number of a corresponding product or service provider. In response to the communication application receiving a selection of a corresponding alias number, a telephone call is routed to a product or service provider using a corresponding telephone number.