Patent 10073922 was granted and assigned to Microsoft on September, 2018 by the United States Patent and Trademark Office.
In accordance with one or more aspects of the advertisement-controlled Web page customization discussed herein, functionality allowing an advertisement to set various presentation properties of a Web page is exposed. The advertisement invokes the functionality to set a particular presentation property of the Web page to a corresponding property value in order to customize the presentation of the Web page as desired by the advertisement.