US Patent 10091318 Content-based notification delivery

In one embodiment, a method includes one or more computing devices ranking multiple users of a social-networking system based on one or more criteria associated with a spotlight content item, wherein the spotlight content item is associated with a node in a social graph associated with the social-networking system, and wherein at least one of the criteria is based on social-networking information for each of the user, verifying the ranked users, wherein the verifying comprises confirming or eliminating each of the ranked users based on recent interactions by the ranked users with social-networking information corresponding to the node associated with the spotlight content item, and sending a notification about the spotlight content item to each of the confirmed users in accordance with a batching protocol, wherein the batching protocol is determined based at least in part on rankings for each of the confirmed users.