US Patent 10097440 User interface element adjustment using web analytics

In an approach for adjusting presentation of user interface (UI) elements in a webpage, a processor monitors usage of a webpage by one or more users. A processor determines at least one UI element to be modified within presentation of the webpage, based on at least one predefined rule and the monitored usage of the webpage by the one or more users. A processor generates a version of the webpage comprising the at least one UI element, as modified within the presentation of the webpage.