US Patent 10102724 Operating device for operating an electrical bicycle component

An operating device for operating an electrical bicycle component includes an annular base element, annular actuating element and first electrical contact switch. The annular base element is configured to be non-rotatably mounted about a bicycle handlebar. The annular actuating element is rotatable relative to the annular base element from a neutral position to a first actuating position. The annular actuating element is pre-loaded into the neutral position. The first electrical contact switch is actuated when the annular actuating element is moved from the neutral position to the first actuating position to generate a first sensory feedback.