US Patent 10104427 Temporary modifying of media content metadata

An easy-to-use metadata modifying system to obscure video metadata when sharing a video between different client devices to encourage the recipient to view the video is described. Content items are received at a first client device associated with a first user account. The content items can include metadata associated with the content item and metadata associated with the sender of the content item. The content item can be displayed on the client device with at least some of the metadata obscured from view. In response from an input to the client device, the metadata that was previously obscured can be provided for display on the client device.