US Patent 10108316 Cognitive load assessment for digital documents

An embodiment of the invention includes a system that tracks a user's pupillary response to content located on a web page. The system then determines a cognitive load for the user that is based on the measured response. Cognitive load refers to the total amount of mental activity imposed on working memory in any one instant. Further, the system may aggregate the cognitive load data for one user over time, for many different users, and/or for many different users over time. The cognitive load may be determined for different portions of a displayed page, such as a document object model (DOM) included on the page. The cognitive load may be specified for different elements that make up the DOM. Also, cognitive load may be apportioned over several different DOM elements at one moment in time or over a period of time. Other embodiments are described herein.